Usually, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your product photography and brand image, but most of all, the face of your Main Image.
More than 50% of Amazon sales are contributed by third-party sellers, making a massive number of over 2.5 million sellers. One better and more competitive than the next. So how is one supposed to stand out in the crowd after all?
The invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page, amazon search results, external search engines, thumbnails, etc. Therefore, your target must be equally diversified. No matter where it shall appear, it has to look fantastic.
2 Comments
Riva Collins
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