Pay-Per-Click Management
In comparison with other advertising channels Amazon PPC is generally very effective because it allows you to reach shoppers on the platform where they actually make purchases, i.e. on Amazon.
Amazon PPC allows you to promote your products with highly visible placements on Amazon, with ads appearing on desktop and mobile browsers as well as on Amazon’s app.
With Amazon PPC, you’re able to choose from different Amazon ad types depending on your goals, you can control and flexibly set and scale your budget, and you are easily able to see how your advertisements have performed with a variety of detailed reports. Amazon advertising offers a portfolio of different targeting methods from keywords to categories, brands, and products (ASINs—Amazon Standard Identification Numbers) as well as remarketing on external websites to ensure that your advertising is reaching the desired audience.Well-run Amazon PPC advertising campaigns help you increase your sales, improve your organic rankings, and build brand awareness. If you’re using Amazon as a selling platform but not an advertising platform you’re probably missing a huge opportunity.